Your Instagram Posts Can Now Show Up on Google. Here’s What That Means for You.
Big news for business owners: as of July 10, 2025, public Instagram posts from professional accounts can now appear in Google search results.
That means your Instagram content is no longer just seen by followers scrolling their feed. Your posts can now show up when someone searches on Google—even if they don’t follow you or use Instagram.
This is a big shift, and it opens up new opportunities for visibility.
What Changed?
Before this update, Instagram content mostly stayed inside Instagram. Even great posts had limited reach outside the app.
Now, Google can index public posts and reels from professional Instagram accounts. That means your content can appear in search results when people look up topics related to your business, services, or location.
Simply put: Instagram is no longer just social media. It’s now part of how people find businesses online.
Why This Matters for Your Business
Your Instagram posts can now work in more than one place.
Instead of disappearing after a few days, strong posts can keep showing up in search results over time. This can help your business:
- Get seen by more people
- Attract new followers from Google searches
- Build trust and credibility
- Stay visible longer without posting more often
- Support your website and SEO efforts
This means the content you already create has more value than ever.
How to Make Your Instagram Posts Easier to Find
You don’t need to change your style or sound like a robot. You just need to be more clear.
Use words people actually search for
Hashtags are helpful, but captions matter now too. Use simple phrases your audience might type into Google.
Update your profile
Make sure your bio clearly explains what you do and who you help. This information now matters beyond Instagram.
Add alt text to your images
Alt text helps people who use screen readers and gives search engines more information about your content.
Write clear captions
Short paragraphs, clear wording, and simple messages are easier for people—and search engines—to understand.
Post consistently
You don’t need to post every day. Just show up regularly so your account stays active and relevant.
Why Social Media and SEO Now Go Together
Instagram and SEO are no longer separate things. They work best when they support each other.
Your website content should inspire your Instagram posts, and your Instagram posts should support your overall visibility online. When everything works together, your marketing becomes stronger without adding more work.
What You Should Do Next
This update changes how Instagram fits into your marketing strategy.
Here’s where to start:
- Review your Instagram profile and captions
- Add simple keywords and alt text
- Align Instagram posts with your business goals
- Track what’s working and adjust over time
Instagram is no longer just about likes. It’s about being found.
Ready to Make Your Online Presence Work Smarter?
If you want help aligning your Instagram, website, and overall marketing strategy so everything works together, let’s talk.
Book a strategy call with me and we’ll identify what’s missing, what’s working, and where you can strengthen your online visibility.
Schedule your call today and start using your content more strategically.
Ready To Get Started?
